By 2020, half of all Internet users will be rural. Also, 40 per cent users will be women, while 33 per cent are expected to be aged 35 years or older, it added.
“Digital’s impact is becoming pervasive across all consumer segments. India’s initial digital consumers were male, millennial, and mostly metro-based. The future looks very different,”.
The group further said devices today are a mix of smartphones (with 3G or better connections) and feature phones with primarily 2G connections.
However, this trend is now towards faster connections and more capable devices, it added.
The more digitally mature people are, they do more activities when they are online. As a consequence, digital influence on purchases and actual digital commerce are both increasing, the report noted.
From 2014 through 2016, the number of online buyers rose seven-fold to between 80 million and 90 million.
“Digitally influenced spending, currently USD 45-50 billion a year, is projected to increase more than ten-fold, to between USD 500-550 billion and to account for 30-35 per cent of all retail sales by 2025,” it said.
Disclaimer: This information has been collected through secondary research and India’s Journals is not responsible for any errors in the same.